Potential Backpedaling of the Day: What’s the Gap up to? After updating its logo without so much as press release, the clothing retailer has suddenly taken to Facebook to comment publicly on the redesign for the first time… and to crowdsource a different logo?
Thanks for everyone’s input on the new logo! We’ve had the same logo for 20+ years, and this is just one of the things we’re changing. We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project.
Passionate debates unfolding? Oh, you mean how everyone is saying the new design sucks. Anyway, those lambasting the logo now have an opportunity to put their digital pen where their mouth is and let The Gap see how they’d handle the task.
Old logo was great, it was clear, distinctive, recognizable, font that was immediately associated with the brand, why the hell did the even think about changing it? Has the whole marketing department smoked too much pot? I can’t even.
LOL I’ll totally participate in the crowdsourcing though.